Jana Platina Phipps is well known as a trim designer with a refined vision for the use of trimmings in home furnishings, fashion and luxury DIY. Her entree into the business was translating handbag specifications from Italian to English for the likes of Donna Karan and Ralph Lauren. She designed an exclusive line of hair accessories which sold at Bergdorf Goodman and boutiques across the country.
She further established her reputation by creating a home decor division for a venerable New York fashion trim house, ultimately growing it to surpass their apparel business. In 2003, she received the Young Leadership Award from WithIt, the same week her daughter Giovanna was born, which motivated her to eventually start her own business.
In 2004, she launched Home Couture Collective, a firm specializing in branding, merchandising and sales representation for manufacturers. A Californian now based in New York, she currently leverages her expertise for Classical Elements, an innovative global trim and hardware supplier with headquarters in Raleigh, North Carolina. Since her clients affectionately call her the "Trim Queen", she officially put on the crown in 2013, to chronicle how the design community creatively uses trimmings. She speaks frequently on the history and evolution of trimmings to design professionals and also conducts workshops on "The Alchemy of Trimmings", creating something extraordinary from the ordinary, using trims. She is a contributor to smartstuff Furniture Social Station and Vision Window Fashion Magazine as well as a guest writing on many design blogs.
Jana is WithIt’s NY Design Tour Co-Chair. She is a big believer in sharing expertise, having benefitted from business coaches, wellness coaches, tennis coaches, and birthing doulas.
She lives in the Hudson Valley, with her husband, writer Lang Phipps, and two rambunctious children Giovanna & Wilton.